Strategy

Concept Lab collaborates with clients to envision and realize the future of their business, and to reveal and realize new growth opportunities. Our goal is to transform brand, marketing and communication investments to optimize ROI and maximize long-term impact.

Due Diligence

We are focused on unearthing the best possibilities and leveraging unique aspects of your brand. Our research team will cover the ground needed to provide informative data.

Data-Driven Analysis

Our best-practices are based upon on identifying industry trends and utilizing data to predict the best course for your specific goals.

Design

At Concept Lab, we follow a disciplined design methodology that aligns creativity with practicality. We explore a wide-range of design options that are developed and tested using prototypes to determine the strategy that will deliver the best outcome.

SEO Optimization

Your website and online presence are the gateway to your brand. Concept Lab can identify the best SEO practices for your brand’s short-term and long-term positioning.

Our Process

Building a branding strategy requires both insight and collaboration. We provide both every step of the way.

Phase 1

Due Diligence

From online research, to interviews, to competitive analysis, we invest the time and resources necessary to ensure that our strategy aligns with client goals and expectations.

Phase 2

Development

Concept Lab takes a holistic approach to branding and marketing. We develop tactics tailored to our support our objectives through a seamless integrated process.

Phase 3

Deployment

We deploy the strategy which is then monitored, measured and continuously improved based on market/audience/user response to optimize client return on investment.

Our Branding Work