Branding
We believe that a company's brand is its greatest intangible asset. Our focus is to create brands that help our clients grow and increase the gap between them and their competitors. We build brands as an expertly designed system that differentiates and builds loyalty and attracts people across the user experience.
Start-up Brands
Seed-funded startups in categories where “brand is everything” come to us to create and launch breakthrough brand strategies that disrupt the status quo. From naming, to brand identity, to marketing, we deliver sophisticated, comprehensive brand strategies that help take startups to market.
Scaling Brands
Companies that have already made good traction in the market come to us when they have outgrown their initial branding. These scaling companies need to professionally refine and further develop and codify their brands to continue meeting ambitious growth goals. We help take high-growth companies to the next level.
Evolving Brands
Successful companies often experience change through mergers, acquisitions, and expansions. We collaborate with company leadership to develop the strategy they need to successfully evolve their brand and to communicate the brand transformation to their audiences.
Established Brands
At Concept Lab, we believe that you can't manage what you can't measure and that your marketing is only as good as your aim. We provide detailed reports to evaluate strategy and effectiveness along with our expert insight to determine next steps.
Our Process
Our process is tailored to leveraging and positioning the best of your unique brand.
Phase 1
Due Diligence
From online research, to interviews, to competitive analysis, we invest the time and resources necessary to ensure that our strategy aligns with client goals and expectations.
Phase 2
Design and Development
Concept Lab takes a holistic approach to branding. We develop the brand components essential to a strong brand and apply them across the marketing program.
Phase 3
Deployment
We deploy the strategy which is then monitored, measured and continuously improved based on market/audience/user response to optimize client return on investment.