Pennington Alternative Income

Pennington Alternative Income Management (“PAI”) is a leading alternative investment firm focused on delivering attractive risk-adjusted returns through differentiated yield-oriented investments. We manage money on behalf of ultra-high net worth taxable investors and the advisors that serve them, and select institutions.

To reach clients and employees about its role in the legal world, Concept Lab helps Pennington Partners define its brand. Our collaboration with Pennington Partners has included brand strategy, brand identity, website design and development, report and collateral design, and video. We work directly with Pennington Partners leadership to align business branding with brand strategy, while managing the firm's marketing and communications programs.