Pennington Partners

Pennington is a firm founded by entrepreneurs for entrepreneurs. Their philosophy is that the “sum of our parts” is greater than any one of us operating individually is central to our ethos. Pennington’s alignment from the founding and the operating partner families creates a unique alignment of interests when investing capital and resources.

To reach clients and employees about its role in the legal world, Concept Lab helps Pennington Partners define its brand. Our collaboration with Pennington Partners has included brand strategy, brand identity, website design and development, report and collateral design, and video. We work directly with Pennington Partners leadership to align business branding with brand strategy, while managing the firm's marketing and communications programs.